It’s 2015 and I’m still getting emails and tweets from people asking me to check out their demo. It’s pretty much a useless request, because even if I do take the time out of my day (which is a job people normally get paid for) to listen and hear something I like (which usually never happens), the artist still has to prove themselves. I’ll be honest, it doesn’t matter what I think about your demo or what anybody else thinks initially. What matters is if you have proven yourself. It’s that saying we all heard “numbers don’t lie” (even though they can, but that’s another topic).
As of late there has been an increase of mixtapes being put out by artist. It seems like everyone and their grandmother is dropping one every other week. But you know what? It has become a necessary promotional tool to create, maintain or increase ones buzz. Not only are local unsigned artist doing it, but more major platinum selling artist are jumping on board utilizing this tool.