Is YouTube Music a Win for Music Industry and Listeners? – VideoInk
YouTube Music is designed to help users quickly find music videos, tracks, artists and albums, as well as remixes, covers, lyric videos and concert footage. It also provides a leanback experience that creates endless playlists for users, based on their previous selections.
“Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe,” wrote T. Jay Fowler, director of product management, music, products, for YouTube, in a blog post announcing the launch “That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date. But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads. Just this month, Adele’s “Hello” became the fastest rising video of the year on YouTube, while also breaking the record for first week download sales.”
Subscribers to YouTube Red, the platform’s subscription service launched last month, will be able to experience YouTube Music ad-free, play music in the background and listen to music offline. YouTube Red also includes an audio mode for the Music app that lets users play songs without loading video.
Used in concert with YouTube Red, YouTube Music is essentially a refinement and re-branding of its YouTube Music Key subscription service, launched in beta in Nov. 2014. Priced at $9.99 a month ($12.99 for iOS devices), Red also gives free access to Google Play Music, which is currently priced at $9.99 a month all by itself, as are competitors Spotify and Rhapsody.
Sourced through Scoop.it from: www.thevideoink.com