Protect Your Brand: Damage Control

LAST_UPDATED2 Written by Mike "Trauma" D Monday, 21 June 2010 21:05

Protect Your Brand : Damage Control

Lately a lot of producers just aren’t getting the respect they deserve
in the game. Producers are either getting jacked for their beats,
promo deals(no pay) or just not being credited at all. Especially now
in the mixtape game the rules differ with every project. What ever
situation you work out with the artist one thing for sure needs to be
in stone. Your credit!! Your credit is everything…its your brand, your
name. Your name alone will get you opportunities where money alone
just can’t buy. Not to mention your credit helps build your resume,
portfolio, your stock…it gives you some clout and the ability to
demand a few things..(especially financially) later down the line.

Just today I was listening to a major mixtape and a few people I was
listening with asked..”yo who did that track?? It’s banging!” I said
“I don’t know” looking at the track listing and noticing no producer
credit. I said “It sounds like (Producer A) “, so we ran with that.
Come to my realization days later, I was wrong. It wasn’t (Producer A)
it was another producer,(Producer B)
Now I’m thinking damn this kid probably just missed out on a few
opportunities because folks thought it was (Producer A). (Producer A)
probably getting new calls based on a record (Producer B) did. I tell
yall to tell you this….

1)Tag your beats! Tag your beats loud and clear! A sound effect alone
right now just aint gonna do it being we can all find the effect or
just sample it from a record. You need something that says it’s you
“Producer B On The F*kn Beat!!!!” something!

2)Promote the record wit your production credit via twitter, myspace,
facebook, youtube, etc…every social network you can. So when someone
googles the track , Pow!! your name comes up with it.

3)Work on getting a little publicity, small interviews, write ups,
blogs,..whatever in addition to helping get the word out.

Bottom line, your brand is your name and name means everything.
Protect your brand by all costs cause on the real others don’t have
your interest at heart. Tell em I said that!

Good luck out there!
Mike Trauma D on the F*kn article!!!!!

Written by Mike"Trauma"D - www.arkatechbeatz.com
www.twitter.com/arkatechbeatz