Artist Without an Online Plan, Plan to Fail In the Music Business
As the technology in the music business continues to evolve, and new mediums to create, share and distribute music are introduced, it becomes essential for new artist to keep up with the current trends. Whether it’s using the latest social media platforms or utilizing the latest website plugins, the importance of having a clear plan for your online presence can make or break your music career. Below are some simple steps you can take to better your online music promotion.
You Need A Website
While this advice might seem to be common knowledge, there are still huge amounts of new and experienced artist who do not have a website. Your website should be the hub of all your online activities. Your own website is essential to relay your messages to your fans without distractions. When you use the latest social media platform as your website, you have to adhere to the terms and conditions of the platform, and also compete with the platform for the user’s undivided attention. Your website will be able to relay your story unfiltered without interruptions. Be sure to have all of your important information available and that it’s easy to find.
Sign Up For These Social Networks First
There are many social networks, and new platforms being introduced rather often. While it would be cool to be on all social media networks, the process can be daunting. So the suggestion is to sign up for the following social networks first:
- Facebook page: Facebook is one of the largest Social Media Platforms, and basically it has the potential to get you a lot of exposure. It’s suggested to start with a personal page and expand it fan page as you gain a following.
- Twitter account: A Twitter account is a must for gaining new fans and maintaining the fans you already have. Twitter has the great ability of keeping your fans up to date rather easily.
- YouTube: Let’s face it, without a video to your music, you drastically decrease your chances of gaining new fans. Youtube is an extremely important part to building a new artists following that you’ll need to master.
- Google +: While its not the premier network as of yet, the potential growth of Google Plus speaks volumes. Keep an eye this network and make sure you’re part of it as it grows.
There are many other networks, like Instagram, or Pinterst. The key is to work with the largest first and expand as time allows. Some like to use apps like Hootsuite or Buffer to help manage your social media accounts from a single interface.
The main objective is to have your social media tie into your website, which has all the primary engagement features for your fans. We want to make sure your site is content rich and provide an ongoing source of interest for your fans. With these few tips, I’m sure you can create an online promotion plan that will be sure to attract new listeners and gain you more fans.
Jugrnaut is part of production duo Arkatech Beatz (formerly known as The Infinite Arkatechz). Arkatech Beatz are a Grammy nominated hip-hop production team from New York now based in Atlanta. They were affiliated with Loud Records/ Sony Music Entertainment as A&R’s and have produced for artists such as Big Pun, Nas, Raekwon, Jadakiss, The Game, Waka Flocka Flame, Lil Scrappy, Killer Mike, Shawty Lo, Mýa, Alley Boy, Max B and others. The team consists of Jugrnaut & Mike “Trauma” D .